There has been a recent pattern of cheating celebrities who have been indiscreet and humiliated their spouses in the media.

Obsession with celebrities cheating is now impacting the way the public are looking at their own lives and I’ve heard people say:

“If Sandra Bullock can’t keep her man faithful, how can I?”

“How could Tiger screw around when he has such a beautiful, young sexy wife?”

It has nothing to do with how beautiful, sexy or young their wives are, but it has everything to do with how our hormones change during the three stages of love.

Since the beginning of mankind, there have been the same three stages of Love that begins with LUST, which is not an emotion, but a human drive flooded by the sexual hormones testosterone and estrogen. In this stage of love, you feel excited by the thought of your lover and eager to be with them as much as you can.

Stage two of Love is the ROMANTIC ATTRACTION stage where your brain is now releasing the feel good hormone, dopamine that can make you feel lovesick. You may even lose your appetite or have trouble sleeping because you can’t get your lover out of your head.

Stage 3 of Love is EMOTIONAL ATTACHMENT where the brain releases Serotonin and Oxytocin, bonding hormones that can deepen the feelings of attachment. However, at this stage of love, the lust and the romantic attraction stages dissipate, so it is not uncommon to look for those pleasurable feelings elsewhere.

So it’s probable that Tiger and Jesse were in the Attachment stage of love with their wives, so they were vulnerable to the temptations of lust when it was flaunted at them.

The bottom line is that if you don’t evoke the feelings of lust, attraction and romance in your relationship, it will become less sexual and you or your partner are more likely to stray and cheat with someone new who gives you the thrill of excitement that you crave.